Walmart-Backed OnePay Expands Into Wireless With $35 Unlimited 5G Plan

Walmart-backed fintech OnePay is stepping into the mobile market with the launch of OnePay Wireless, a new service designed to bring affordable connectivity directly through its app.

Starting Wednesday, users can sign up for the plan, which offers unlimited 5G data, talk, and text for $35 per month on the AT&T network, according to mobile services startup Gigs, OnePay’s partner in the rollout. The plans can be activated within the app in just a few clicks, with no credit checks or activation fees required.

OnePay app adds $35 unlimited 5G wireless plan for users

Founded in 2021 by Walmart and Ribbit Capital, OnePay has steadily expanded its financial services, including credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with P2P payments. The addition of wireless aims to further its goal of becoming a U.S. “super app,” similar to global players like WeChat and Alipay.

The move follows similar strategies by other fintechs, including Klarna and Nubank, which have also introduced mobile connectivity to their ecosystems.

According to Gigs CEO Hermann Frank, embedding wireless into fintech services reduces carrier acquisition costs, allowing savings to be passed on to consumers. “The average consumer largely overpays for their phone bill,” Frank noted. “We’re offering modern features at nearly half the typical price.”

AT&T’s William Traylor, VP of Emerging Business, emphasized the trend: “The future is one where consumers can buy and manage their cellular plans from any number of personal or workplace apps they use every day.”

The launch underscores how fintechs are blurring the lines between financial services and telecom, offering users an all-in-one platform for money management and connectivity.